{"id":708,"date":"2022-10-10T16:58:15","date_gmt":"2022-10-10T19:58:15","guid":{"rendered":"https:\/\/www.agenciaexplorer.com.br\/?p=708"},"modified":"2023-12-14T13:34:54","modified_gmt":"2023-12-14T16:34:54","slug":"alerta-sobre-concorrencia-desleal-no-google-ads","status":"publish","type":"post","link":"https:\/\/agenciaexplorer.com.br\/blog\/artigo\/alerta-sobre-concorrencia-desleal-no-google-ads\/","title":{"rendered":"Alerta sobre concorr\u00eancia desleal no Google Ads"},"content":{"rendered":"

Em decis\u00e3o recente, o Superior Tribunal de Justi\u00e7a reconheceu que a compra de palavras-chaves que se caracterizem como o nome dos seus concorrentes no Google Ads se trata de uma pr\u00e1tica de concorr\u00eancia desleal<\/strong>.<\/p>\n

J\u00e1 abordei o tema em algumas oportunidades e sempre refor\u00e7o que, al\u00e9m dos reflexos jur\u00eddicos, a a\u00e7\u00e3o n\u00e3o consiste em uma boa pr\u00e1tica e por isso n\u00e3o deve ser considerada nas estrat\u00e9gias de campanhas.<\/p>\n

Para mais informa\u00e7\u00f5es ou se sua empresa estiver passando por uma situa\u00e7\u00e3o similar, recomendo que esse<\/a> artigo abaixo, do Dr. Paulo Hoffman, especialista em direito, seja avaliado.<\/p>\n

\"\"<\/p>\n

Evento Google de Portas Abertas<\/strong><\/p>\n

Aproveitando o tema de Google Ads, eu e o Alan Alves (l\u00edder da c\u00e9lula de performance na Explorer) estivemos no pr\u00e9dio do Google, na Avenida Faria Lima, na \u00faltima semana.<\/p>\n

O objetivo do encontro foi o evento Google de Portas Abertas, que visou aproximar ag\u00eancias e profissionais do time de especialistas de Google.<\/p>\n

\"\"<\/p>\n

De forma macro, foram abordados temas avan\u00e7ados de gerenciamento de campanhas, como convers\u00f5es, estrat\u00e9gias de lance e GA4.<\/p>\n

Vale destacar que a Explorer foi parabenizada por sua antecipa\u00e7\u00e3o em rela\u00e7\u00e3o \u00e0 estrutura\u00e7\u00e3o de contas e coletas de dados para a nova vers\u00e3o do Google Analytics.<\/p>\n

Abra\u00e7os e at\u00e9 semana que vem,<\/p>\n

Rog\u00e9rio Salgado<\/p>\n","protected":false},"excerpt":{"rendered":"

Em decis\u00e3o recente, o Superior Tribunal de Justi\u00e7a reconheceu que a compra de palavras-chaves que se caracterizem como o nome dos seus concorrentes no Google…<\/p>\n","protected":false},"author":2,"featured_media":714,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[9,8],"tags":[3,19,45,35],"class_list":["post-708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ads","category-artigo","tag-ads","tag-google","tag-google-ads","tag-marketing-digital"],"yoast_head":"\nAlerta sobre concorr\u00eancia desleal no Google Ads - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agenciaexplorer.com.br\/blog\/artigo\/alerta-sobre-concorrencia-desleal-no-google-ads\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alerta sobre concorr\u00eancia desleal no Google Ads - 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