{"id":664,"date":"2022-08-30T17:29:36","date_gmt":"2022-08-30T20:29:36","guid":{"rendered":"https:\/\/www.agenciaexplorer.com.br\/?p=664"},"modified":"2023-12-14T13:34:56","modified_gmt":"2023-12-14T16:34:56","slug":"conheca-a-nova-atualizacao-do-google","status":"publish","type":"post","link":"https:\/\/agenciaexplorer.com.br\/blog\/artigo\/conheca-a-nova-atualizacao-do-google\/","title":{"rendered":"Conhe\u00e7a a nova atualiza\u00e7\u00e3o do Google"},"content":{"rendered":"<p>Visando melhorar os resultados da busca org\u00e2nica (SEO), o Google lan\u00e7ou nesse m\u00eas de agosto a atualiza\u00e7\u00e3o \u201c<strong>helpful content update<\/strong>\u201d, que em portugu\u00eas seria algo como \u201catualiza\u00e7\u00e3o de conte\u00fado \u00fatil\u201d.<!--more--><\/p>\n<p>O principal objetivo do update \u00e9 priorizar conte\u00fados relevantes e reais para os usu\u00e1rios. Na pr\u00e1tica, a premissa \u00e9 que os <strong>textos escritos de pessoas para pessoas<\/strong>, sejam melhor posicionados do que conte\u00fados escritos por intelig\u00eancia artificial, ou mesmo aqueles escritos somente pensando em SEO.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-665\" src=\"https:\/\/agenciaexplorer.com.br\/blog\/wp-content\/themes\/maktub\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.agenciaexplorer.com.br\/wp-content\/uploads\/2022\/08\/google-helpful-content-update.png\" alt=\"\" width=\"1200\" height=\"578\" data-srcset=\"https:\/\/agenciaexplorer.com.br\/blog\/wp-content\/uploads\/2022\/08\/google-helpful-content-update.png 1200w, https:\/\/agenciaexplorer.com.br\/blog\/wp-content\/uploads\/2022\/08\/google-helpful-content-update-300x145.png 300w, https:\/\/agenciaexplorer.com.br\/blog\/wp-content\/uploads\/2022\/08\/google-helpful-content-update-1024x493.png 1024w, https:\/\/agenciaexplorer.com.br\/blog\/wp-content\/uploads\/2022\/08\/google-helpful-content-update-768x370.png 768w\" data-sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>Em linhas gerais, a atualiza\u00e7\u00e3o deve impactar diretamente apenas quem se utilizou e se beneficiou de t\u00e9cnicas n\u00e3o recomendadas para constru\u00e7\u00e3o de conte\u00fado. Se isso for o seu caso, sugiro que <strong>revise imediatamente<\/strong> as p\u00e1ginas e suas respectivas estrat\u00e9gias de SEO.<\/p>\n<p>Caso voc\u00ea n\u00e3o tenha clareza do que se trata tudo isso, ou esteja com um projeto de SEO ainda em andamento, \u00e9 importante estar atento \u00e0s reda\u00e7\u00f5es. <strong>Converse com um especialista<\/strong> (estamos \u00e0 disposi\u00e7\u00e3o por aqui na Explorer), <strong>n\u00e3o contrate rob\u00f4s<\/strong> ou se concentre <strong>apenas em repeti\u00e7\u00f5es de palavras-chaves<\/strong> e t\u00e1ticas j\u00e1 batidas para ranking org\u00e2nico.<\/p>\n<p>Por fim, como em qualquer atualiza\u00e7\u00e3o, \u00e9 normal que os resultados da SERP do Google possam sofrer altera\u00e7\u00f5es nas pr\u00f3ximas semanas, portanto, \u00e9 imprescind\u00edvel ficar atento \u00e0s <strong>ferramentas de monitoramento<\/strong> de palavras-chaves, os insights do <strong>Search Console<\/strong> e, principalmente, aos resultados quantitativos e qualitativos no <strong>Google Analytics<\/strong>.<\/p>\n<p>Abra\u00e7os e at\u00e9 semana que vem,<\/p>\n<p>Rog\u00e9rio Salgado.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Visando melhorar os resultados da busca org\u00e2nica (SEO), o Google lan\u00e7ou nesse m\u00eas de agosto a atualiza\u00e7\u00e3o \u201chelpful content update\u201d, que em portugu\u00eas seria algo&#8230;<\/p>\n","protected":false},"author":2,"featured_media":666,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[9,8],"tags":[45,35,12,62],"class_list":["post-664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ads","category-artigo","tag-google-ads","tag-marketing-digital","tag-redes-sociais","tag-search-console"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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