{"id":639,"date":"2022-08-02T16:12:20","date_gmt":"2022-08-02T19:12:20","guid":{"rendered":"https:\/\/www.agenciaexplorer.com.br\/?p=639"},"modified":"2023-12-14T13:34:58","modified_gmt":"2023-12-14T16:34:58","slug":"google-adia-fim-dos-cookies-no-chrome-para-2024","status":"publish","type":"post","link":"https:\/\/agenciaexplorer.com.br\/blog\/artigo\/google-adia-fim-dos-cookies-no-chrome-para-2024\/","title":{"rendered":"Google adia fim dos Cookies no Chrome para 2024"},"content":{"rendered":"

Pela terceira vez em um espa\u00e7o de tempo relativamente curto, o Google anunciou que o fim dos cookies de terceiros no Chrome ser\u00e1 adiado para 2024.<\/p>\n

A divulga\u00e7\u00e3o foi realizada por Anthony Chavez, vice-presidente de privacidade da empresa, no blog oficial do navegador.<\/p>\n

Inicialmente, o fim dos cookies estava previsto para 2022, depois para o segundo semestre de 2023 e agora, tudo aponta para o final de 2024.<\/p>\n

\"\"<\/p>\n

Os cookies de terceiros s\u00e3o muito utilizados para publicidade direcionada na internet e a prorroga\u00e7\u00e3o do prazo significa uma vit\u00f3ria para profissionais de marketing e reguladores do segmento.<\/p>\n

Em paralelo a isso, o Google Analytics, por enquanto, mant\u00e9m a data de junho de 2023 para deixar de coletar dados no Universal Analytics (saiba mais aqui<\/a>). A partir dessa data, somente o GA4, que n\u00e3o tem seu modelo baseado em cookies, ser\u00e1 respons\u00e1vel pela coleta e processamento de dados de sites e aplicativos.<\/p>\n

Abra\u00e7os e at\u00e9 semana que vem,<\/p>\n

Rog\u00e9rio Salgado<\/p>\n","protected":false},"excerpt":{"rendered":"

Pela terceira vez em um espa\u00e7o de tempo relativamente curto, o Google anunciou que o fim dos cookies de terceiros no Chrome ser\u00e1 adiado para…<\/p>\n","protected":false},"author":2,"featured_media":642,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[8,15],"tags":[20,58,19,12],"class_list":["post-639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigo","category-socialmedia","tag-analytics","tag-chrome","tag-google","tag-redes-sociais"],"yoast_head":"\nGoogle adia fim dos Cookies no Chrome para 2024 - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agenciaexplorer.com.br\/blog\/artigo\/google-adia-fim-dos-cookies-no-chrome-para-2024\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google adia fim dos Cookies no Chrome para 2024 - 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