{"id":582,"date":"2022-05-24T12:24:04","date_gmt":"2022-05-24T15:24:04","guid":{"rendered":"https:\/\/www.agenciaexplorer.com.br\/?p=582"},"modified":"2023-12-14T13:37:16","modified_gmt":"2023-12-14T16:37:16","slug":"o-fim-da-taxa-de-rejeicao-no-google-analytics","status":"publish","type":"post","link":"https:\/\/agenciaexplorer.com.br\/blog\/artigo\/o-fim-da-taxa-de-rejeicao-no-google-analytics\/","title":{"rendered":"O fim da Taxa de Rejei\u00e7\u00e3o no Google Analytics"},"content":{"rendered":"

O Google Analytics est\u00e1 avan\u00e7ando gradativamente na dissemina\u00e7\u00e3o e implementa\u00e7\u00e3o de sua nova vers\u00e3o, o GA4<\/strong>. A mudan\u00e7a oficial \u00e9 s\u00f3 em junho de 2023, quando a vers\u00e3o atual (Universal Analytics), deixar\u00e1 de coletar novos dados de sess\u00f5es.<\/p>\n

A nova vers\u00e3o do GA tem diversos objetivos e benef\u00edcios, como por exemplo: m\u00e9tricas exclusivas, novo painel para an\u00e1lise, extra\u00e7\u00e3o de relat\u00f3rios avan\u00e7ados, rastreamento mais f\u00e1cil (especialmente no mobile e em aplicativos) e maior ader\u00eancia \u00e0 LGPD, afinal estamos caminhando para um mundo sem cookies e com os usu\u00e1rios com maior controle de privacidade.<\/p>\n

Apesar das in\u00fameras mudan\u00e7as e recursos incorporados, talvez o item que mais tenha chamado a aten\u00e7\u00e3o seja o an\u00fancio do fim da taxa de rejei\u00e7\u00e3o<\/strong> no GA4.<\/p>\n

Para quem n\u00e3o est\u00e1 familiarizado, a taxa de rejei\u00e7\u00e3o foi (e ainda \u00e9, para muitos), uma das m\u00e9tricas mais importantes em termos de an\u00e1lise. Basicamente, ela mede o percentual de usu\u00e1rios que entraram em uma p\u00e1gina e sa\u00edram do site sem navegar por mais nenhuma; por isso o nome \u201crejei\u00e7\u00e3o\u201d.<\/p>\n

\"\"<\/p>\n

Exemplificando: se um site recebeu 100 visitas e 40 delas sa\u00edram do site – independente do tempo navegado ou do conte\u00fado consumindo- sem navegar por nenhuma outra p\u00e1gina, o Google Analytics entendia que a taxa de rejei\u00e7\u00e3o era de 40%.<\/p>\n

Esse tipo de estat\u00edstica visava apontar se uma p\u00e1gina era boa ou ruim. Entretanto, com a evolu\u00e7\u00e3o dos sites e populariza\u00e7\u00e3o dos dispositivos m\u00f3veis e apps, a forma de navegar e interagir com p\u00e1ginas mudou muito.<\/p>\n

No mundo atual em que vivemos, muitas vezes n\u00e3o \u00e9 necess\u00e1rio sair da p\u00e1gina para interagir, especialmente em landing pages mais completas que apresentam se\u00e7\u00f5es e mais se\u00e7\u00f5es com conte\u00fado, p\u00e1ginas com rolagem infinita e recursos que permitem gerar convers\u00f5es a partir de intera\u00e7\u00f5es e n\u00e3o novas p\u00e1ginas.<\/p>\n

Para resolver tudo isso, o GA4 apresentou uma m\u00e9trica: a taxa de engajamento<\/strong>. Ela mede a porcentagem de sess\u00f5es que interagiram com a p\u00e1gina (por padr\u00e3o, a intera\u00e7\u00e3o aqui \u00e9 considerada em sess\u00f5es que ficaram mais do que 10 segundos na p\u00e1gina), independente de p\u00e1ginas navegadas.<\/p>\n

\"\"<\/p>\n

Voc\u00ea pode visualizar essa nova m\u00e9trica no GA4 em: Relat\u00f3rios > Aquisi\u00e7\u00e3o > Aquisi\u00e7\u00e3o de tr\u00e1fego.<\/p>\n

Gostou da novidade do Google? J\u00e1 analisou muito essa m\u00e9trica da taxa de rejei\u00e7\u00e3o? Por aqui entendo que a mudan\u00e7a \u00e9 bem-vinda, mas gostaria de saber sua opini\u00e3o =)<\/p>\n

Abra\u00e7os e at\u00e9 semana que vem,
\nRog\u00e9rio Salgado.<\/p>\n","protected":false},"excerpt":{"rendered":"

O Google Analytics est\u00e1 avan\u00e7ando gradativamente na dissemina\u00e7\u00e3o e implementa\u00e7\u00e3o de sua nova vers\u00e3o, o GA4. A mudan\u00e7a oficial \u00e9 s\u00f3 em junho de 2023,…<\/p>\n","protected":false},"author":2,"featured_media":580,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[9,8],"tags":[20,19,12],"class_list":["post-582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ads","category-artigo","tag-analytics","tag-google","tag-redes-sociais"],"yoast_head":"\nO fim da Taxa de Rejei\u00e7\u00e3o no Google Analytics - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agenciaexplorer.com.br\/blog\/artigo\/o-fim-da-taxa-de-rejeicao-no-google-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O fim da Taxa de Rejei\u00e7\u00e3o no Google Analytics - Blog\" \/>\n<meta property=\"og:description\" content=\"O Google Analytics est\u00e1 avan\u00e7ando gradativamente na dissemina\u00e7\u00e3o e implementa\u00e7\u00e3o de sua nova vers\u00e3o, o GA4. A mudan\u00e7a oficial \u00e9 s\u00f3 em junho de 2023,...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/agenciaexplorer.com.br\/blog\/artigo\/o-fim-da-taxa-de-rejeicao-no-google-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-24T15:24:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-14T16:37:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/agenciaexplorer.com.br\/blog\/wp-content\/uploads\/2022\/05\/Design-sem-nome-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1409\" \/>\n\t<meta property=\"og:image:height\" content=\"636\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ag\u00eancia Explorer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ag\u00eancia Explorer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/agenciaexplorer.com.br\\\/blog\\\/artigo\\\/o-fim-da-taxa-de-rejeicao-no-google-analytics\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/agenciaexplorer.com.br\\\/blog\\\/artigo\\\/o-fim-da-taxa-de-rejeicao-no-google-analytics\\\/\"},\"author\":{\"name\":\"Ag\u00eancia Explorer\",\"@id\":\"https:\\\/\\\/agenciaexplorer.com.br\\\/blog\\\/#\\\/schema\\\/person\\\/fc498242c9096d3814a24a517788ef8e\"},\"headline\":\"O fim da Taxa de Rejei\u00e7\u00e3o no Google Analytics\",\"datePublished\":\"2022-05-24T15:24:04+00:00\",\"dateModified\":\"2023-12-14T16:37:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/agenciaexplorer.com.br\\\/blog\\\/artigo\\\/o-fim-da-taxa-de-rejeicao-no-google-analytics\\\/\"},\"wordCount\":460,\"image\":{\"@id\":\"https:\\\/\\\/agenciaexplorer.com.br\\\/blog\\\/artigo\\\/o-fim-da-taxa-de-rejeicao-no-google-analytics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/agenciaexplorer.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/Design-sem-nome-2.png\",\"keywords\":[\"Analytics\",\"Google\",\"redes sociais\"],\"articleSection\":[\"Ads\",\"Artigo\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/agenciaexplorer.com.br\\\/blog\\\/artigo\\\/o-fim-da-taxa-de-rejeicao-no-google-analytics\\\/\",\"url\":\"https:\\\/\\\/agenciaexplorer.com.br\\\/blog\\\/artigo\\\/o-fim-da-taxa-de-rejeicao-no-google-analytics\\\/\",\"name\":\"O fim da Taxa de Rejei\u00e7\u00e3o no Google Analytics - 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