{"id":481,"date":"2022-04-14T13:11:31","date_gmt":"2022-04-14T16:11:31","guid":{"rendered":"https:\/\/www.agenciaexplorer.com.br\/?p=481"},"modified":"2023-12-14T13:37:19","modified_gmt":"2023-12-14T16:37:19","slug":"adeus-universal-analytics","status":"publish","type":"post","link":"https:\/\/agenciaexplorer.com.br\/blog\/artigo\/adeus-universal-analytics\/","title":{"rendered":"Adeus, Universal Analytics!"},"content":{"rendered":"

Ap\u00f3s muitos e muitos anos, o Universal Analytics ser\u00e1 desativado e substitu\u00eddo pela vers\u00e3o mais recente do Google Analytics: o\u00a0GA4<\/strong>.
\n<\/p>\n

O GA4 foi disponibilizado no final de 2020 e, apesar de ainda ter recursos sendo implementados, j\u00e1 conta com uma data para conclus\u00e3o da migra\u00e7\u00e3o. O Google informou que a partir de 1\u00ba de julho de 2023, o Universal Analytics deixar\u00e1 de coletar dados e o GA4 se tornar\u00e1 obrigat\u00f3rio em todo o mundo.<\/p>\n

Ap\u00f3s essa data, ainda ser\u00e1 poss\u00edvel acessar os dados processados anteriormente na propriedade do Universal Analytics por pelo menos seis meses. Como esse prazo pode mudar futuramente, o Google recomenda que os dados hist\u00f3ricos sejam exportados.<\/p>\n

\"\"<\/p>\n

Aqui na Explorer, desde o lan\u00e7amento do GA4, j\u00e1 tomamos o cuidado de configurar a nova propriedade para todos os clientes ativos, al\u00e9m de, claro, estudar bastante as novidades da ferramenta.<\/p>\n

Para quem ainda n\u00e3o est\u00e1 familiarizado com o tema, minha recomenda\u00e7\u00e3o \u00e9 priorizar o entendimento e a instala\u00e7\u00e3o do GA4, para que ele j\u00e1 possa ir coletando dados.<\/p>\n

Outra orienta\u00e7\u00e3o \u00e9 referente \u00e0 exporta\u00e7\u00e3o dos dados, como n\u00e3o se sabe se o Google ir\u00e1 realmente permitir acesso a informa\u00e7\u00f5es antigas por apenas seis meses, o ideal \u00e9 fazer a exporta\u00e7\u00e3o de todo o hist\u00f3rico relevante.<\/p>\n

Qualquer d\u00favida, fique \u00e0 vontade de escrever um e-mail de volta para mim.<\/p>\n

Abra\u00e7os e at\u00e9 semana que vem,<\/p>\n

Rog\u00e9rio Salgado<\/p>\n","protected":false},"excerpt":{"rendered":"

Ap\u00f3s muitos e muitos anos, o Universal Analytics ser\u00e1 desativado e substitu\u00eddo pela vers\u00e3o mais recente do Google Analytics: o\u00a0GA4.<\/p>\n","protected":false},"author":2,"featured_media":486,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[9,8],"tags":[36,19,35],"class_list":["post-481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ads","category-artigo","tag-analytcs","tag-google","tag-marketing-digital"],"yoast_head":"\nAdeus, Universal Analytics! - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agenciaexplorer.com.br\/blog\/artigo\/adeus-universal-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adeus, Universal Analytics! 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