{"id":2413,"date":"2025-05-19T11:30:17","date_gmt":"2025-05-19T14:30:17","guid":{"rendered":"https:\/\/greenyellow-mandrill-630795.hostingersite.com\/blog\/?p=2413"},"modified":"2025-05-19T11:30:19","modified_gmt":"2025-05-19T14:30:19","slug":"diferenca-entre-presenca-digital-marketing-digital","status":"publish","type":"post","link":"https:\/\/agenciaexplorer.com.br\/blog\/industria\/diferenca-entre-presenca-digital-marketing-digital\/","title":{"rendered":"Qual a diferen\u00e7a entre presen\u00e7a digital e marketing digital para ind\u00fastrias?"},"content":{"rendered":"\n<p>Quando falamos em digitalizar uma ind\u00fastria, dois termos costumam aparecer com frequ\u00eancia: <strong>presen\u00e7a digital<\/strong> e <strong>marketing digital<\/strong>. Embora estejam conectados, eles <strong>n\u00e3o s\u00e3o a mesma coisa<\/strong>, e entender essa diferen\u00e7a pode ser o primeiro passo para tomar decis\u00f5es estrat\u00e9gicas mais acertadas.<\/p>\n\n\n\n<p>Neste artigo, voc\u00ea vai entender de forma clara o que significa cada um desses conceitos, como eles se complementam e o que a sua ind\u00fastria precisa para <strong>gerar resultados concretos no ambiente digital<\/strong>.<\/p>\n\n\n\n<p>Confira!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>O que \u00e9 presen\u00e7a digital?<\/strong><\/h2>\n\n\n\n<p>A <a href=\"https:\/\/agenciaexplorer.com.br\/blog\/industria\/digitalizacao-da-presenca-industrial\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>presen\u00e7a digital<\/strong><\/a> \u00e9 o conjunto de ativos e canais online onde sua empresa est\u00e1 vis\u00edvel e acess\u00edvel para o p\u00fablico. \u00c9 o \u201cterrit\u00f3rio digital\u201d da sua marca.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Exemplos de presen\u00e7a digital:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ter um <a href=\"https:\/\/agenciaexplorer.com.br\/blog\/industria\/site-profissional-para-industria\/\" target=\"_blank\" rel=\"noreferrer noopener\">site<\/a> institucional ativo e atualizado;<br><\/li>\n\n\n\n<li>Estar presente nas redes sociais (LinkedIn, YouTube);<br><\/li>\n\n\n\n<li>Ter o nome da empresa indexado no Google;<br><\/li>\n\n\n\n<li>Aparecer em marketplaces, portais ou cat\u00e1logos online;<br><\/li>\n\n\n\n<li>Ter um perfil empresarial no Google (Google Meu Neg\u00f3cio).<br><\/li>\n<\/ul>\n\n\n\n<p><strong>Resumo:<\/strong> Presen\u00e7a digital \u00e9 ser encontrado e reconhecido online.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>O que \u00e9 marketing digital?<\/strong><\/h2>\n\n\n\n<p>J\u00e1 o <a href=\"https:\/\/agenciaexplorer.com.br\/blog\/industria\/atrair-clientes-na-industria\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>marketing digital<\/strong><\/a> \u00e9 o conjunto de <strong>estrat\u00e9gias, a\u00e7\u00f5es e campanhas<\/strong> planejadas para:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Atrair visitantes;<br><\/li>\n\n\n\n<li>Converter leads;<br><\/li>\n\n\n\n<li>Nutrir relacionamentos;<br><\/li>\n\n\n\n<li><a href=\"https:\/\/agenciaexplorer.com.br\/blog\/industria\/marketing-de-vendas-para-industria\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gerar vendas<\/a> e fideliza\u00e7\u00e3o.<br><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Exemplos de marketing digital para ind\u00fastrias:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SEO (otimiza\u00e7\u00e3o de conte\u00fado para Google);<br><\/li>\n\n\n\n<li>Google Ads e campanhas de m\u00eddia paga;<br><\/li>\n\n\n\n<li>E-mail marketing com automa\u00e7\u00e3o;<br><\/li>\n\n\n\n<li>Inbound marketing com funil de conte\u00fado;<br><\/li>\n\n\n\n<li>Remarketing e segmenta\u00e7\u00f5es avan\u00e7adas.<br><\/li>\n<\/ul>\n\n\n\n<p><strong>Resumo:<\/strong> Marketing digital \u00e9 agir com estrat\u00e9gia para gerar resultados no digital.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Como presen\u00e7a digital e marketing digital se complementam:<\/strong><\/h3>\n\n\n\n<p><strong>Presen\u00e7a digital:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ter um site institucional atualizado<br><\/li>\n\n\n\n<li>Estar presente em redes sociais relevantes<br><\/li>\n\n\n\n<li>Ser encontrado no Google e diret\u00f3rios industriais<br><\/li>\n\n\n\n<li>Ter canais de contato vis\u00edveis e funcionais<br><\/li>\n\n\n\n<li>Garantir que sua marca seja reconhecida online<br><\/li>\n<\/ul>\n\n\n\n<p><strong>Marketing digital:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Atrair visitantes com SEO e Google Ads<br><\/li>\n\n\n\n<li>Criar conte\u00fados t\u00e9cnicos e campanhas segmentadas<br><\/li>\n\n\n\n<li>Trabalhar o posicionamento da marca com palavras-chave estrat\u00e9gicas<br><\/li>\n\n\n\n<li>Nutrir leads com automa\u00e7\u00e3o, e-mail marketing e materiais ricos<br><\/li>\n\n\n\n<li>Gerar oportunidades comerciais com estrat\u00e9gias de fundo de funil<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>O que acontece quando uma ind\u00fastria tem presen\u00e7a, mas n\u00e3o faz marketing?<\/strong><\/h2>\n\n\n\n<p>\u00c9 como ter uma loja bem montada, mas <strong>escondida em uma rua sem movimento<\/strong>. Voc\u00ea at\u00e9 existe no digital, mas <strong>ningu\u00e9m chega at\u00e9 voc\u00ea de forma planejada ou consistente<\/strong>.<\/p>\n\n\n\n<p>Por outro lado, investir em marketing sem estrutura de presen\u00e7a (ex: sem um bom site) <strong>faz com que os visitantes n\u00e3o convertam<\/strong>, prejudicando o retorno do investimento.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>D\u00favidas frequentes (FAQ)<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Posso ter presen\u00e7a digital sem fazer marketing?<\/strong><\/h3>\n\n\n\n<p>Sim, mas ela ser\u00e1 <strong>passiva e pouco estrat\u00e9gica<\/strong>. A sua ind\u00fastria poder\u00e1 ser encontrada eventualmente, mas dificilmente ir\u00e1 escalar resultados ou gerar leads com const\u00e2ncia.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Posso fazer marketing digital sem presen\u00e7a bem estruturada?<\/strong><\/h3>\n\n\n\n<p>Tecnicamente sim, mas o desempenho ser\u00e1 fraco. \u00c9 essencial ter um <strong>site otimizado, canais ativos e estrutura de capta\u00e7\u00e3o<\/strong> antes de investir pesado em tr\u00e1fego pago, por exemplo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Qual devo priorizar primeiro?<\/strong><\/h3>\n\n\n\n<p>Comece estruturando a <strong>presen\u00e7a digital (site, redes, canais de contato)<\/strong> e, na sequ\u00eancia, <strong>ative campanhas e estrat\u00e9gias com marketing digital.<\/strong> O ideal \u00e9 que ambos caminhem juntos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclus\u00e3o<\/strong><\/h2>\n\n\n\n<p>Presen\u00e7a digital \u00e9 sobre <strong>ser encontrado e lembrado<\/strong>. Marketing digital \u00e9 sobre <strong>conquistar, engajar e vender<\/strong>.<\/p>\n\n\n\n<p>Para ter uma presen\u00e7a forte e resultados consistentes, sua ind\u00fastria precisa <strong>dos dois, alinhados com os objetivos de neg\u00f3cios e com foco em performance<\/strong>.<\/p>\n\n\n\n<p><strong>Sua ind\u00fastria precisa estruturar presen\u00e7a ou ativar campanhas digitais?<br><\/strong>Converse com a<a href=\"https:\/\/www.agenciaexplorer.com.br\" target=\"_blank\" rel=\"noreferrer noopener\"> Ag\u00eancia Explorer<\/a> e descubra como transformar presen\u00e7a em gera\u00e7\u00e3o de leads e vendas para o setor industrial.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quando falamos em digitalizar uma ind\u00fastria, dois termos costumam aparecer com frequ\u00eancia: presen\u00e7a digital e marketing digital. Embora estejam conectados, eles n\u00e3o s\u00e3o a mesma&#8230;<\/p>\n","protected":false},"author":2,"featured_media":2414,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[113],"tags":[],"class_list":["post-2413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Diferen\u00e7a entre presen\u00e7a digital e marketing digital para ind\u00fastrias<\/title>\n<meta name=\"description\" content=\"Entenda a diferen\u00e7a entre presen\u00e7a digital e marketing digital e descubra o que sua ind\u00fastria precisa para gerar resultados online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agenciaexplorer.com.br\/blog\/industria\/diferenca-entre-presenca-digital-marketing-digital\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Diferen\u00e7a entre presen\u00e7a digital e marketing digital para ind\u00fastrias\" \/>\n<meta property=\"og:description\" content=\"Entenda a diferen\u00e7a entre presen\u00e7a digital e marketing digital e descubra o que sua ind\u00fastria precisa para gerar resultados online.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/agenciaexplorer.com.br\/blog\/industria\/diferenca-entre-presenca-digital-marketing-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-19T14:30:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-19T14:30:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/agenciaexplorer.com.br\/blog\/wp-content\/uploads\/2025\/05\/presenca-digital-marketing-digital-capa.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ag\u00eancia Explorer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ag\u00eancia Explorer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/agenciaexplorer.com.br\\\/blog\\\/industria\\\/diferenca-entre-presenca-digital-marketing-digital\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/agenciaexplorer.com.br\\\/blog\\\/industria\\\/diferenca-entre-presenca-digital-marketing-digital\\\/\"},\"author\":{\"name\":\"Ag\u00eancia Explorer\",\"@id\":\"https:\\\/\\\/agenciaexplorer.com.br\\\/blog\\\/#\\\/schema\\\/person\\\/fc498242c9096d3814a24a517788ef8e\"},\"headline\":\"Qual a diferen\u00e7a entre presen\u00e7a digital e marketing digital para ind\u00fastrias?\",\"datePublished\":\"2025-05-19T14:30:17+00:00\",\"dateModified\":\"2025-05-19T14:30:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/agenciaexplorer.com.br\\\/blog\\\/industria\\\/diferenca-entre-presenca-digital-marketing-digital\\\/\"},\"wordCount\":625,\"image\":{\"@id\":\"https:\\\/\\\/agenciaexplorer.com.br\\\/blog\\\/industria\\\/diferenca-entre-presenca-digital-marketing-digital\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/agenciaexplorer.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/presenca-digital-marketing-digital-capa.png\",\"articleSection\":[\"Industria\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/agenciaexplorer.com.br\\\/blog\\\/industria\\\/diferenca-entre-presenca-digital-marketing-digital\\\/\",\"url\":\"https:\\\/\\\/agenciaexplorer.com.br\\\/blog\\\/industria\\\/diferenca-entre-presenca-digital-marketing-digital\\\/\",\"name\":\"Diferen\u00e7a entre presen\u00e7a digital e marketing digital para ind\u00fastrias\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/agenciaexplorer.com.br\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/agenciaexplorer.com.br\\\/blog\\\/industria\\\/diferenca-entre-presenca-digital-marketing-digital\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/agenciaexplorer.com.br\\\/blog\\\/industria\\\/diferenca-entre-presenca-digital-marketing-digital\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/agenciaexplorer.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/presenca-digital-marketing-digital-capa.png\",\"datePublished\":\"2025-05-19T14:30:17+00:00\",\"dateModified\":\"2025-05-19T14:30:19+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/agenciaexplorer.com.br\\\/blog\\\/#\\\/schema\\\/person\\\/fc498242c9096d3814a24a517788ef8e\"},\"description\":\"Entenda a diferen\u00e7a entre presen\u00e7a digital e marketing digital e descubra o que sua ind\u00fastria precisa para gerar resultados online.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/agenciaexplorer.com.br\\\/blog\\\/industria\\\/diferenca-entre-presenca-digital-marketing-digital\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/agenciaexplorer.com.br\\\/blog\\\/industria\\\/diferenca-entre-presenca-digital-marketing-digital\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/agenciaexplorer.com.br\\\/blog\\\/industria\\\/diferenca-entre-presenca-digital-marketing-digital\\\/#primaryimage\",\"url\":\"https:\\\/\\\/agenciaexplorer.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/presenca-digital-marketing-digital-capa.png\",\"contentUrl\":\"https:\\\/\\\/agenciaexplorer.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/presenca-digital-marketing-digital-capa.png\",\"width\":1200,\"height\":630,\"caption\":\"diferen\u00e7a entre presen\u00e7a digital e marketing digital\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/agenciaexplorer.com.br\\\/blog\\\/industria\\\/diferenca-entre-presenca-digital-marketing-digital\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/agenciaexplorer.com.br\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Qual a diferen\u00e7a entre presen\u00e7a digital e marketing digital para ind\u00fastrias?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/agenciaexplorer.com.br\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/agenciaexplorer.com.br\\\/blog\\\/\",\"name\":\"Blog\",\"description\":\"Confira as novidades do Marketing digital e esteja sempre antenado nas principais atualiza\u00e7\u00f5es.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/agenciaexplorer.com.br\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/agenciaexplorer.com.br\\\/blog\\\/#\\\/schema\\\/person\\\/fc498242c9096d3814a24a517788ef8e\",\"name\":\"Ag\u00eancia Explorer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fc6d05859f973e74cc5af2f9d86defd86ee6238d39c1cff52ccc44c371da877a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fc6d05859f973e74cc5af2f9d86defd86ee6238d39c1cff52ccc44c371da877a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fc6d05859f973e74cc5af2f9d86defd86ee6238d39c1cff52ccc44c371da877a?s=96&d=mm&r=g\",\"caption\":\"Ag\u00eancia Explorer\"},\"url\":\"https:\\\/\\\/agenciaexplorer.com.br\\\/blog\\\/author\\\/adam\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Diferen\u00e7a entre presen\u00e7a digital e marketing digital para ind\u00fastrias","description":"Entenda a diferen\u00e7a entre presen\u00e7a digital e marketing digital e descubra o que sua ind\u00fastria precisa para gerar resultados online.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/agenciaexplorer.com.br\/blog\/industria\/diferenca-entre-presenca-digital-marketing-digital\/","og_locale":"pt_BR","og_type":"article","og_title":"Diferen\u00e7a entre presen\u00e7a digital e marketing digital para ind\u00fastrias","og_description":"Entenda a diferen\u00e7a entre presen\u00e7a digital e marketing digital e descubra o que sua ind\u00fastria precisa para gerar resultados online.","og_url":"https:\/\/agenciaexplorer.com.br\/blog\/industria\/diferenca-entre-presenca-digital-marketing-digital\/","og_site_name":"Blog","article_published_time":"2025-05-19T14:30:17+00:00","article_modified_time":"2025-05-19T14:30:19+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/agenciaexplorer.com.br\/blog\/wp-content\/uploads\/2025\/05\/presenca-digital-marketing-digital-capa.png","type":"image\/png"}],"author":"Ag\u00eancia Explorer","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Ag\u00eancia Explorer","Est. tempo de leitura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/agenciaexplorer.com.br\/blog\/industria\/diferenca-entre-presenca-digital-marketing-digital\/#article","isPartOf":{"@id":"https:\/\/agenciaexplorer.com.br\/blog\/industria\/diferenca-entre-presenca-digital-marketing-digital\/"},"author":{"name":"Ag\u00eancia Explorer","@id":"https:\/\/agenciaexplorer.com.br\/blog\/#\/schema\/person\/fc498242c9096d3814a24a517788ef8e"},"headline":"Qual a diferen\u00e7a entre presen\u00e7a digital e marketing digital para ind\u00fastrias?","datePublished":"2025-05-19T14:30:17+00:00","dateModified":"2025-05-19T14:30:19+00:00","mainEntityOfPage":{"@id":"https:\/\/agenciaexplorer.com.br\/blog\/industria\/diferenca-entre-presenca-digital-marketing-digital\/"},"wordCount":625,"image":{"@id":"https:\/\/agenciaexplorer.com.br\/blog\/industria\/diferenca-entre-presenca-digital-marketing-digital\/#primaryimage"},"thumbnailUrl":"https:\/\/agenciaexplorer.com.br\/blog\/wp-content\/uploads\/2025\/05\/presenca-digital-marketing-digital-capa.png","articleSection":["Industria"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/agenciaexplorer.com.br\/blog\/industria\/diferenca-entre-presenca-digital-marketing-digital\/","url":"https:\/\/agenciaexplorer.com.br\/blog\/industria\/diferenca-entre-presenca-digital-marketing-digital\/","name":"Diferen\u00e7a entre presen\u00e7a digital e marketing digital para ind\u00fastrias","isPartOf":{"@id":"https:\/\/agenciaexplorer.com.br\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/agenciaexplorer.com.br\/blog\/industria\/diferenca-entre-presenca-digital-marketing-digital\/#primaryimage"},"image":{"@id":"https:\/\/agenciaexplorer.com.br\/blog\/industria\/diferenca-entre-presenca-digital-marketing-digital\/#primaryimage"},"thumbnailUrl":"https:\/\/agenciaexplorer.com.br\/blog\/wp-content\/uploads\/2025\/05\/presenca-digital-marketing-digital-capa.png","datePublished":"2025-05-19T14:30:17+00:00","dateModified":"2025-05-19T14:30:19+00:00","author":{"@id":"https:\/\/agenciaexplorer.com.br\/blog\/#\/schema\/person\/fc498242c9096d3814a24a517788ef8e"},"description":"Entenda a diferen\u00e7a entre presen\u00e7a digital e marketing digital e descubra o que sua ind\u00fastria precisa para gerar resultados online.","breadcrumb":{"@id":"https:\/\/agenciaexplorer.com.br\/blog\/industria\/diferenca-entre-presenca-digital-marketing-digital\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/agenciaexplorer.com.br\/blog\/industria\/diferenca-entre-presenca-digital-marketing-digital\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/agenciaexplorer.com.br\/blog\/industria\/diferenca-entre-presenca-digital-marketing-digital\/#primaryimage","url":"https:\/\/agenciaexplorer.com.br\/blog\/wp-content\/uploads\/2025\/05\/presenca-digital-marketing-digital-capa.png","contentUrl":"https:\/\/agenciaexplorer.com.br\/blog\/wp-content\/uploads\/2025\/05\/presenca-digital-marketing-digital-capa.png","width":1200,"height":630,"caption":"diferen\u00e7a entre presen\u00e7a digital e marketing digital"},{"@type":"BreadcrumbList","@id":"https:\/\/agenciaexplorer.com.br\/blog\/industria\/diferenca-entre-presenca-digital-marketing-digital\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/agenciaexplorer.com.br\/blog\/"},{"@type":"ListItem","position":2,"name":"Qual a diferen\u00e7a entre presen\u00e7a digital e marketing digital para ind\u00fastrias?"}]},{"@type":"WebSite","@id":"https:\/\/agenciaexplorer.com.br\/blog\/#website","url":"https:\/\/agenciaexplorer.com.br\/blog\/","name":"Blog","description":"Confira as novidades do Marketing digital e esteja sempre antenado nas principais atualiza\u00e7\u00f5es.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/agenciaexplorer.com.br\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/agenciaexplorer.com.br\/blog\/#\/schema\/person\/fc498242c9096d3814a24a517788ef8e","name":"Ag\u00eancia Explorer","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/fc6d05859f973e74cc5af2f9d86defd86ee6238d39c1cff52ccc44c371da877a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fc6d05859f973e74cc5af2f9d86defd86ee6238d39c1cff52ccc44c371da877a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fc6d05859f973e74cc5af2f9d86defd86ee6238d39c1cff52ccc44c371da877a?s=96&d=mm&r=g","caption":"Ag\u00eancia Explorer"},"url":"https:\/\/agenciaexplorer.com.br\/blog\/author\/adam\/"}]}},"fimg_url":"https:\/\/agenciaexplorer.com.br\/blog\/wp-content\/uploads\/2025\/05\/presenca-digital-marketing-digital-capa.png","_links":{"self":[{"href":"https:\/\/agenciaexplorer.com.br\/blog\/wp-json\/wp\/v2\/posts\/2413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agenciaexplorer.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agenciaexplorer.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agenciaexplorer.com.br\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/agenciaexplorer.com.br\/blog\/wp-json\/wp\/v2\/comments?post=2413"}],"version-history":[{"count":1,"href":"https:\/\/agenciaexplorer.com.br\/blog\/wp-json\/wp\/v2\/posts\/2413\/revisions"}],"predecessor-version":[{"id":2415,"href":"https:\/\/agenciaexplorer.com.br\/blog\/wp-json\/wp\/v2\/posts\/2413\/revisions\/2415"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agenciaexplorer.com.br\/blog\/wp-json\/wp\/v2\/media\/2414"}],"wp:attachment":[{"href":"https:\/\/agenciaexplorer.com.br\/blog\/wp-json\/wp\/v2\/media?parent=2413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agenciaexplorer.com.br\/blog\/wp-json\/wp\/v2\/categories?post=2413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agenciaexplorer.com.br\/blog\/wp-json\/wp\/v2\/tags?post=2413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}