{"id":2368,"date":"2025-05-22T09:00:00","date_gmt":"2025-05-22T12:00:00","guid":{"rendered":"https:\/\/greenyellow-mandrill-630795.hostingersite.com\/blog\/?p=2368"},"modified":"2025-05-07T14:31:05","modified_gmt":"2025-05-07T17:31:05","slug":"tiktok-search-ads","status":"publish","type":"post","link":"https:\/\/agenciaexplorer.com.br\/blog\/ads\/tiktok-search-ads\/","title":{"rendered":"Conhe\u00e7a o TikTok Search Ads"},"content":{"rendered":"\n<p>O TikTok deu um passo importante no mercado brasileiro de publicidade digital: a plataforma lan\u00e7ou oficialmente nesse m\u00eas o recurso <strong>Search Ads<\/strong>, permitindo que marcas e criadores de conte\u00fado comprem palavras-chave para posicionar seus v\u00eddeos nos resultados de busca dentro do aplicativo.<\/p>\n\n\n\n<p>Essa novidade \u00e9 uma resposta ao comportamento dos usu\u00e1rios, que cada vez mais utilizam o TikTok como ferramenta de descoberta. Segundo dados da pr\u00f3pria plataforma, 81% dos usu\u00e1rios afirmam j\u00e1 ter descoberto novos assuntos e interesses no aplicativo, e 91% relatam ter tomado alguma a\u00e7\u00e3o ap\u00f3s uma pesquisa.<\/p>\n\n\n\n<p>Com o Search Ads, os an\u00fancios s\u00e3o exibidos diretamente na p\u00e1gina de resultados de busca, de forma integrada \u00e0 experi\u00eancia de navega\u00e7\u00e3o. As marcas podem direcionar seus an\u00fancios com base em palavras-chave espec\u00edficas, impactando o usu\u00e1rio de maneira fluida e conectada aos seus interesses.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/agenciaexplorer.com.br\/blog\/wp-content\/themes\/maktub\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXe3KOCWpha4vivFcYxYanlAduQyOIM_Cau3u5IC4sopX6B8k0JrmnvRXIrbQDir_29gZuo0TsN-YA4Su_-BFr39sDeb3piePG8KP2tCXUn3ceD5sUkUZ30eIsa7179z1Yc57DFi?key=J1Xlq4fqtsTV8-EfrPSsfA\" alt=\"\"\/><\/figure>\n\n\n\n<p>Para os anunciantes, a ferramenta oferece recursos como segmenta\u00e7\u00e3o por palavras-chave, maior controle de or\u00e7amento, lances otimizados e flexibilidade criativa. Testes internos mostraram que campanhas que combinaram o uso de Search Ads com an\u00fancios In-Feed registraram, em m\u00e9dia, aumento de 20% nas convers\u00f5es, mantendo ou at\u00e9 reduzindo o custo por aquisi\u00e7\u00e3o (CPA).<\/p>\n\n\n\n<p>Al\u00e9m disso, o TikTok est\u00e1 se preparando para lan\u00e7ar no Brasil o TikTok Shop, recurso que permite a compra de produtos diretamente na plataforma, ampliando ainda mais as oportunidades para marcas e criadores de conte\u00fado.<\/p>\n\n\n\n<p><strong>Opini\u00e3o<\/strong><\/p>\n\n\n\n<p>Como especialista em an\u00fancios, destaco um ponto crucial: o Google ainda lidera com folga as buscas com inten\u00e7\u00e3o, aquelas em que o usu\u00e1rio j\u00e1 sabe o que procura e est\u00e1 pr\u00f3ximo da decis\u00e3o de compra.&nbsp;<\/p>\n\n\n\n<p>No entanto, o movimento do TikTok revela um amadurecimento relevante da plataforma, que come\u00e7a a ocupar tamb\u00e9m esse espa\u00e7o.&nbsp;<\/p>\n\n\n\n<p>Para marcas cujo p\u00fablico est\u00e1 ativo e pesquisando dentro do TikTok, vale considerar testes. O custo por intera\u00e7\u00e3o ainda \u00e9 baixo em compara\u00e7\u00e3o a outras m\u00eddias, e esse tipo de experimento pode gerar aprendizados valiosos e at\u00e9 resultados surpreendentes.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O TikTok deu um passo importante no mercado brasileiro de publicidade digital: a plataforma lan\u00e7ou oficialmente nesse m\u00eas o recurso Search Ads, permitindo que marcas&#8230;<\/p>\n","protected":false},"author":2,"featured_media":2369,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[9,153],"tags":[],"class_list":["post-2368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ads","category-redes-sociais"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conhe\u00e7a o TikTok Search Ads - 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