{"id":1931,"date":"2024-05-08T14:53:45","date_gmt":"2024-05-08T17:53:45","guid":{"rendered":"https:\/\/greenyellow-mandrill-630795.hostingersite.com\/blog\/?p=1931"},"modified":"2024-05-08T14:53:46","modified_gmt":"2024-05-08T17:53:46","slug":"rebranding-reverso-%f0%9f%90%a7","status":"publish","type":"post","link":"https:\/\/agenciaexplorer.com.br\/blog\/artigo\/rebranding-reverso-%f0%9f%90%a7\/","title":{"rendered":"Rebranding reverso? \ud83d\udc27"},"content":{"rendered":"\n

Quem n\u00e3o se lembra do ic\u00f4nico pinguim e das visitas \u00e0s lojas do Ponto Frio<\/strong>, especialmente durante a d\u00e9cada de 90?<\/p>\n\n\n\n

Era um evento, uma experi\u00eancia que misturava a empolga\u00e7\u00e3o de adquirir um novo eletrodom\u00e9stico, m\u00f3vel ou produto, com a divers\u00e3o de interagir com o seu mascote simp\u00e1tico.<\/p>\n\n\n\n

Para mim, o Ponto Frio era definitivamente sin\u00f4nimo de qualidade, confian\u00e7a e at\u00e9 momentos felizes.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n


<\/p>\n\n\n\n










Talvez eu esteja sendo excessivamente nost\u00e1lgico ou simplesmente romantizando uma marca, mas o fato \u00e9 que o Ponto Frio passou por um decl\u00ednio not\u00e1vel e quase caiu no meu esquecimento total. Diante da not\u00edcia de que a empresa estava voltando a adotar seu nome original, resolvi escrever este artigo.

Para aqueles que n\u00e3o acompanharam, em 2021, a empresa optou por se chamar apenas “Ponto<\/strong>“, mas ap\u00f3s tr\u00eas anos decidiu reintegrar o “Frio<\/strong>” ao seu nome. Este \u00e9 um caso curioso e at\u00e9 raro de\u00a0rebranding reverso<\/strong>.<\/p>\n\n\n\n

Em comunicado, a empresa justificou a mudan\u00e7a ao fato de ouvir e de se adaptar \u00e0s necessidades dos clientes.<\/p>\n\n\n\n

“A decis\u00e3o de voltar ao nome ic\u00f4nico foi tomada em resposta aos desejos e \u00e0 forte conex\u00e3o emocional do p\u00fablico com a marca, que continuava se referindo a ela como Ponto Frio”, diz o Grupo Casas Bahia.<\/p>\n\n\n\n

Bom, o Ponto Frio ainda est\u00e1 longe de ser a marca que conhec\u00edamos. No site e nas redes sociais, a comunica\u00e7\u00e3o \u00e9 extremamente distante do p\u00fablico que frequentava as lojas f\u00edsicas. Tudo tem um ar mais informal e uma comunica\u00e7\u00e3o extremamente destinada a gera\u00e7\u00f5es mais novas (parece meme, mas acredite, as imagens abaixo s\u00e3o do Instagram oficial da marca).<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Al\u00e9m disso, mesmo com a volta do nome, o tradicional vermelho n\u00e3o retornou para a parte visual e ainda n\u00e3o d\u00e1 para saber se v\u00eam mais mudan\u00e7as por a\u00ed ou se foi apenas o nome que n\u00e3o agradava mais \u00e0 dire\u00e7\u00e3o da empresa.<\/p>\n\n\n\n

Bom, ao menos um ponto positivo, da \u00f3tica de SEO<\/strong>, os redirecionamentos de ponto.com para pontofrio.com.br foram corretos.<\/p>\n\n\n\n

Agora, nos resta aguardar os pr\u00f3ximos passos. Ainda n\u00e3o me imagino comprando no Ponto Frio, mas quem sabe isso muda no futuro.<\/p>\n\n\n\n

E voc\u00ea, qual sua lembran\u00e7a da marca? Acompanhou esse movimento de se tornar Ponto e voltar a ser Ponto Frio ou nem se lembrava mais do simp\u00e1tico pinguim?<\/p>\n\n\n\n

Rog\u00e9rio Salgado.
<\/p>\n","protected":false},"excerpt":{"rendered":"

Quem n\u00e3o se lembra do ic\u00f4nico pinguim e das visitas \u00e0s lojas do Ponto Frio, especialmente durante a d\u00e9cada de 90? Era um evento, uma experi\u00eancia…<\/p>\n","protected":false},"author":2,"featured_media":1933,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[8,10],"tags":[],"class_list":["post-1931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigo","category-conteudo"],"yoast_head":"\nRebranding reverso? \ud83d\udc27 - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agenciaexplorer.com.br\/blog\/artigo\/rebranding-reverso-\ud83d\udc27\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rebranding reverso? \ud83d\udc27 - Blog\" \/>\n<meta property=\"og:description\" content=\"Quem n\u00e3o se lembra do ic\u00f4nico pinguim e das visitas \u00e0s lojas do Ponto Frio, especialmente durante a d\u00e9cada de 90? Era um evento, uma experi\u00eancia...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/agenciaexplorer.com.br\/blog\/artigo\/rebranding-reverso-\ud83d\udc27\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-08T17:53:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-08T17:53:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/agenciaexplorer.com.br\/blog\/wp-content\/uploads\/2024\/05\/Logo-Ponto-Frio.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ag\u00eancia Explorer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ag\u00eancia Explorer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/agenciaexplorer.com.br\\\/blog\\\/artigo\\\/rebranding-reverso-%f0%9f%90%a7\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/agenciaexplorer.com.br\\\/blog\\\/artigo\\\/rebranding-reverso-%f0%9f%90%a7\\\/\"},\"author\":{\"name\":\"Ag\u00eancia Explorer\",\"@id\":\"https:\\\/\\\/agenciaexplorer.com.br\\\/blog\\\/#\\\/schema\\\/person\\\/fc498242c9096d3814a24a517788ef8e\"},\"headline\":\"Rebranding reverso? \ud83d\udc27\",\"datePublished\":\"2024-05-08T17:53:45+00:00\",\"dateModified\":\"2024-05-08T17:53:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/agenciaexplorer.com.br\\\/blog\\\/artigo\\\/rebranding-reverso-%f0%9f%90%a7\\\/\"},\"wordCount\":419,\"image\":{\"@id\":\"https:\\\/\\\/agenciaexplorer.com.br\\\/blog\\\/artigo\\\/rebranding-reverso-%f0%9f%90%a7\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/agenciaexplorer.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Logo-Ponto-Frio.png\",\"articleSection\":[\"Artigo\",\"Conte\u00fado\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/agenciaexplorer.com.br\\\/blog\\\/artigo\\\/rebranding-reverso-%f0%9f%90%a7\\\/\",\"url\":\"https:\\\/\\\/agenciaexplorer.com.br\\\/blog\\\/artigo\\\/rebranding-reverso-%f0%9f%90%a7\\\/\",\"name\":\"Rebranding reverso? \ud83d\udc27 - Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/agenciaexplorer.com.br\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/agenciaexplorer.com.br\\\/blog\\\/artigo\\\/rebranding-reverso-%f0%9f%90%a7\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/agenciaexplorer.com.br\\\/blog\\\/artigo\\\/rebranding-reverso-%f0%9f%90%a7\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/agenciaexplorer.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Logo-Ponto-Frio.png\",\"datePublished\":\"2024-05-08T17:53:45+00:00\",\"dateModified\":\"2024-05-08T17:53:46+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/agenciaexplorer.com.br\\\/blog\\\/#\\\/schema\\\/person\\\/fc498242c9096d3814a24a517788ef8e\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/agenciaexplorer.com.br\\\/blog\\\/artigo\\\/rebranding-reverso-%f0%9f%90%a7\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/agenciaexplorer.com.br\\\/blog\\\/artigo\\\/rebranding-reverso-%f0%9f%90%a7\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/agenciaexplorer.com.br\\\/blog\\\/artigo\\\/rebranding-reverso-%f0%9f%90%a7\\\/#primaryimage\",\"url\":\"https:\\\/\\\/agenciaexplorer.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Logo-Ponto-Frio.png\",\"contentUrl\":\"https:\\\/\\\/agenciaexplorer.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Logo-Ponto-Frio.png\",\"width\":1024,\"height\":576,\"caption\":\"Rebranding reverso\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/agenciaexplorer.com.br\\\/blog\\\/artigo\\\/rebranding-reverso-%f0%9f%90%a7\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/agenciaexplorer.com.br\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Rebranding reverso? \ud83d\udc27\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/agenciaexplorer.com.br\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/agenciaexplorer.com.br\\\/blog\\\/\",\"name\":\"Blog\",\"description\":\"Confira as novidades do Marketing digital e esteja sempre antenado nas principais atualiza\u00e7\u00f5es.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/agenciaexplorer.com.br\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/agenciaexplorer.com.br\\\/blog\\\/#\\\/schema\\\/person\\\/fc498242c9096d3814a24a517788ef8e\",\"name\":\"Ag\u00eancia Explorer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fc6d05859f973e74cc5af2f9d86defd86ee6238d39c1cff52ccc44c371da877a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fc6d05859f973e74cc5af2f9d86defd86ee6238d39c1cff52ccc44c371da877a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fc6d05859f973e74cc5af2f9d86defd86ee6238d39c1cff52ccc44c371da877a?s=96&d=mm&r=g\",\"caption\":\"Ag\u00eancia Explorer\"},\"url\":\"https:\\\/\\\/agenciaexplorer.com.br\\\/blog\\\/author\\\/adam\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Rebranding reverso? \ud83d\udc27 - Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/agenciaexplorer.com.br\/blog\/artigo\/rebranding-reverso-\ud83d\udc27\/","og_locale":"pt_BR","og_type":"article","og_title":"Rebranding reverso? \ud83d\udc27 - Blog","og_description":"Quem n\u00e3o se lembra do ic\u00f4nico pinguim e das visitas \u00e0s lojas do Ponto Frio, especialmente durante a d\u00e9cada de 90? Era um evento, uma experi\u00eancia...","og_url":"https:\/\/agenciaexplorer.com.br\/blog\/artigo\/rebranding-reverso-\ud83d\udc27\/","og_site_name":"Blog","article_published_time":"2024-05-08T17:53:45+00:00","article_modified_time":"2024-05-08T17:53:46+00:00","og_image":[{"width":1024,"height":576,"url":"https:\/\/agenciaexplorer.com.br\/blog\/wp-content\/uploads\/2024\/05\/Logo-Ponto-Frio.png","type":"image\/png"}],"author":"Ag\u00eancia Explorer","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Ag\u00eancia Explorer","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/agenciaexplorer.com.br\/blog\/artigo\/rebranding-reverso-%f0%9f%90%a7\/#article","isPartOf":{"@id":"https:\/\/agenciaexplorer.com.br\/blog\/artigo\/rebranding-reverso-%f0%9f%90%a7\/"},"author":{"name":"Ag\u00eancia Explorer","@id":"https:\/\/agenciaexplorer.com.br\/blog\/#\/schema\/person\/fc498242c9096d3814a24a517788ef8e"},"headline":"Rebranding reverso? \ud83d\udc27","datePublished":"2024-05-08T17:53:45+00:00","dateModified":"2024-05-08T17:53:46+00:00","mainEntityOfPage":{"@id":"https:\/\/agenciaexplorer.com.br\/blog\/artigo\/rebranding-reverso-%f0%9f%90%a7\/"},"wordCount":419,"image":{"@id":"https:\/\/agenciaexplorer.com.br\/blog\/artigo\/rebranding-reverso-%f0%9f%90%a7\/#primaryimage"},"thumbnailUrl":"https:\/\/agenciaexplorer.com.br\/blog\/wp-content\/uploads\/2024\/05\/Logo-Ponto-Frio.png","articleSection":["Artigo","Conte\u00fado"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/agenciaexplorer.com.br\/blog\/artigo\/rebranding-reverso-%f0%9f%90%a7\/","url":"https:\/\/agenciaexplorer.com.br\/blog\/artigo\/rebranding-reverso-%f0%9f%90%a7\/","name":"Rebranding reverso? \ud83d\udc27 - Blog","isPartOf":{"@id":"https:\/\/agenciaexplorer.com.br\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/agenciaexplorer.com.br\/blog\/artigo\/rebranding-reverso-%f0%9f%90%a7\/#primaryimage"},"image":{"@id":"https:\/\/agenciaexplorer.com.br\/blog\/artigo\/rebranding-reverso-%f0%9f%90%a7\/#primaryimage"},"thumbnailUrl":"https:\/\/agenciaexplorer.com.br\/blog\/wp-content\/uploads\/2024\/05\/Logo-Ponto-Frio.png","datePublished":"2024-05-08T17:53:45+00:00","dateModified":"2024-05-08T17:53:46+00:00","author":{"@id":"https:\/\/agenciaexplorer.com.br\/blog\/#\/schema\/person\/fc498242c9096d3814a24a517788ef8e"},"breadcrumb":{"@id":"https:\/\/agenciaexplorer.com.br\/blog\/artigo\/rebranding-reverso-%f0%9f%90%a7\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/agenciaexplorer.com.br\/blog\/artigo\/rebranding-reverso-%f0%9f%90%a7\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/agenciaexplorer.com.br\/blog\/artigo\/rebranding-reverso-%f0%9f%90%a7\/#primaryimage","url":"https:\/\/agenciaexplorer.com.br\/blog\/wp-content\/uploads\/2024\/05\/Logo-Ponto-Frio.png","contentUrl":"https:\/\/agenciaexplorer.com.br\/blog\/wp-content\/uploads\/2024\/05\/Logo-Ponto-Frio.png","width":1024,"height":576,"caption":"Rebranding reverso"},{"@type":"BreadcrumbList","@id":"https:\/\/agenciaexplorer.com.br\/blog\/artigo\/rebranding-reverso-%f0%9f%90%a7\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/agenciaexplorer.com.br\/blog\/"},{"@type":"ListItem","position":2,"name":"Rebranding reverso? \ud83d\udc27"}]},{"@type":"WebSite","@id":"https:\/\/agenciaexplorer.com.br\/blog\/#website","url":"https:\/\/agenciaexplorer.com.br\/blog\/","name":"Blog","description":"Confira as novidades do Marketing digital e esteja sempre antenado nas principais atualiza\u00e7\u00f5es.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/agenciaexplorer.com.br\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/agenciaexplorer.com.br\/blog\/#\/schema\/person\/fc498242c9096d3814a24a517788ef8e","name":"Ag\u00eancia Explorer","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/fc6d05859f973e74cc5af2f9d86defd86ee6238d39c1cff52ccc44c371da877a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fc6d05859f973e74cc5af2f9d86defd86ee6238d39c1cff52ccc44c371da877a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fc6d05859f973e74cc5af2f9d86defd86ee6238d39c1cff52ccc44c371da877a?s=96&d=mm&r=g","caption":"Ag\u00eancia Explorer"},"url":"https:\/\/agenciaexplorer.com.br\/blog\/author\/adam\/"}]}},"fimg_url":"https:\/\/agenciaexplorer.com.br\/blog\/wp-content\/uploads\/2024\/05\/Logo-Ponto-Frio.png","_links":{"self":[{"href":"https:\/\/agenciaexplorer.com.br\/blog\/wp-json\/wp\/v2\/posts\/1931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agenciaexplorer.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agenciaexplorer.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agenciaexplorer.com.br\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/agenciaexplorer.com.br\/blog\/wp-json\/wp\/v2\/comments?post=1931"}],"version-history":[{"count":3,"href":"https:\/\/agenciaexplorer.com.br\/blog\/wp-json\/wp\/v2\/posts\/1931\/revisions"}],"predecessor-version":[{"id":1938,"href":"https:\/\/agenciaexplorer.com.br\/blog\/wp-json\/wp\/v2\/posts\/1931\/revisions\/1938"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agenciaexplorer.com.br\/blog\/wp-json\/wp\/v2\/media\/1933"}],"wp:attachment":[{"href":"https:\/\/agenciaexplorer.com.br\/blog\/wp-json\/wp\/v2\/media?parent=1931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agenciaexplorer.com.br\/blog\/wp-json\/wp\/v2\/categories?post=1931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agenciaexplorer.com.br\/blog\/wp-json\/wp\/v2\/tags?post=1931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}