{"id":1858,"date":"2024-02-28T17:49:12","date_gmt":"2024-02-28T20:49:12","guid":{"rendered":"https:\/\/greenyellow-mandrill-630795.hostingersite.com\/blog\/?p=1858"},"modified":"2024-02-28T17:50:25","modified_gmt":"2024-02-28T20:50:25","slug":"atencao-usuarios-de-iphone","status":"publish","type":"post","link":"https:\/\/agenciaexplorer.com.br\/blog\/artigo\/atencao-usuarios-de-iphone\/","title":{"rendered":"Aten\u00e7\u00e3o usu\u00e1rios de IPhone \ud83d\udcf2\ud83d\udea8"},"content":{"rendered":"\n<p>A <strong>Meta<\/strong> anunciou recentemente uma altera\u00e7\u00e3o que ter\u00e1 impacto direto nos anunciantes dos Estados Unidos e em breve, no Brasil. Essa atualiza\u00e7\u00e3o introduz uma taxa adicional de <strong>30%<\/strong> imposta pela Apple aos anunciantes que desejam impulsionar suas publica\u00e7\u00f5es nos aplicativos do <strong>Facebook<\/strong> e <strong>Instagram<\/strong> atrav\u00e9s do <strong>iPhone.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/agenciaexplorer.com.br\/blog\/wp-content\/themes\/maktub\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/agenciaexplorer.com.br\/blog\/wp-content\/uploads\/2024\/02\/shutterstock_2047577072.jpg\" alt=\"\" class=\"wp-image-1859\" data-srcset=\"https:\/\/agenciaexplorer.com.br\/blog\/wp-content\/uploads\/2024\/02\/shutterstock_2047577072.jpg 1000w, https:\/\/agenciaexplorer.com.br\/blog\/wp-content\/uploads\/2024\/02\/shutterstock_2047577072-300x200.jpg 300w, https:\/\/agenciaexplorer.com.br\/blog\/wp-content\/uploads\/2024\/02\/shutterstock_2047577072-768x512.jpg 768w\" data-sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Essa mudan\u00e7a n\u00e3o surpreende quem tem acompanhado de perto a acirrada disputa entre a Meta e a Apple nos \u00faltimos meses, uma batalha que envolve direitos e consider\u00e1veis montantes financeiros.<\/p>\n\n\n\n<p>Os anunciantes agora t\u00eam duas op\u00e7\u00f5es: impulsionar seus conte\u00fados no Instagram e Facebook por meio de um navegador, utilizando o&nbsp;<strong>Business Suite<\/strong>&nbsp;(como a Explorer tradicionalmente gerencia a m\u00eddia e realiza impulsionamentos) ou optar por um celular&nbsp;<strong>Android<\/strong>&nbsp;para impulsionamentos diretos nos aplicativos, evitando assim as taxas da Apple.<\/p>\n\n\n\n<p>Se voc\u00ea, ou algu\u00e9m que conhece, costuma impulsionar publica\u00e7\u00f5es por conta pr\u00f3pria usando iPhones, \u00e9 crucial compartilhar essa informa\u00e7\u00e3o. Afinal, a possibilidade dessa mudan\u00e7a chegar ao Brasil sem grande visibilidade \u00e9 real, e um acr\u00e9scimo de 30% nos custos pode ter um impacto significativo em termos de\u00a0<strong>visibilidade<\/strong>\u00a0e\u00a0<strong>engajamento.<\/strong><br><\/p>\n\n\n\n<p>Rog\u00e9rio Salgado<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Meta anunciou recentemente uma altera\u00e7\u00e3o que ter\u00e1 impacto direto nos anunciantes dos Estados Unidos e em breve, no Brasil. Essa atualiza\u00e7\u00e3o introduz uma taxa&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1860,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[8,10],"tags":[],"class_list":["post-1858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigo","category-conteudo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aten\u00e7\u00e3o usu\u00e1rios de IPhone \ud83d\udcf2\ud83d\udea8 - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agenciaexplorer.com.br\/blog\/artigo\/atencao-usuarios-de-iphone\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aten\u00e7\u00e3o usu\u00e1rios de IPhone \ud83d\udcf2\ud83d\udea8 - Blog\" \/>\n<meta property=\"og:description\" content=\"A Meta anunciou recentemente uma altera\u00e7\u00e3o que ter\u00e1 impacto direto nos anunciantes dos Estados Unidos e em breve, no Brasil. 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