{"id":1552,"date":"2023-08-28T10:03:31","date_gmt":"2023-08-28T13:03:31","guid":{"rendered":"https:\/\/greenyellow-mandrill-630795.hostingersite.com\/blog\/?p=1552"},"modified":"2023-12-14T13:32:18","modified_gmt":"2023-12-14T16:32:18","slug":"o-threads-ja-morreu","status":"publish","type":"post","link":"https:\/\/agenciaexplorer.com.br\/blog\/artigo\/o-threads-ja-morreu\/","title":{"rendered":"O\u00a0 Threads j\u00e1 morreu?"},"content":{"rendered":"\n

O Threads teve uma ascens\u00e3o mete\u00f3rica em seu lan\u00e7amento, mas em pouco tempo viu sua popularidade diminuir drasticamente. Ap\u00f3s o “boom” inicial de novas contas, muitos especialistas em Marketing Digital j\u00e1 perguntam: “O Threads morreu?”<\/p>\n\n\n\n

Segundo dados da Similarweb, o Threads perdeu metade de seus usu\u00e1rios em termos de engajamento em apenas uma semana. No auge, a plataforma alcan\u00e7ou a impressionante marca de 49 milh\u00f5es de usu\u00e1rios ativos cadastrados, o que representou 45% do total de perfis ativos do Twitter nas mesmas condi\u00e7\u00f5es. No entanto, essa estat\u00edstica despencou para 23,6 milh\u00f5es uma semana depois, correspondendo a apenas 22% dos perfis ativos do Twitter.<\/p>\n\n\n

\n
\"threads\"<\/figure>\n<\/div>\n\n\n

Os Estados Unidos lideraram em termos de atividade no Threads, com uma m\u00e9dia de 21 minutos por usu\u00e1rio em 7 de julho. No entanto, essa m\u00e9dia caiu para meros 6 minutos j\u00e1 na semana seguinte. Enquanto isso, o Twitter viu um decl\u00ednio de 5% em seu tr\u00e1fego nos dois primeiros dias ap\u00f3s o lan\u00e7amento do Threads, embora o tempo m\u00e9dio de uso da rede de Elon Musk tenha se mantido em 25 minutos.<\/p>\n\n\n\n

Por fim, embora o Threads tenha enfrentado um decl\u00ednio significativo em sua base de usu\u00e1rios ap\u00f3s o per\u00edodo inicial de euforia, na minha vis\u00e3o ainda \u00e9 cedo para declarar seu fim. A Meta segue com esfor\u00e7os para reanimar a nova rede social e conta com uma base muito grande de usu\u00e1rios, mesmo que inativos.<\/p>\n\n\n\n

Aqui, mesmo sem muita confian\u00e7a na retomada, seguimos acompanhando e observando o Threads.<\/p>\n\n\n\n

Abra\u00e7os,<\/p>\n\n\n\n

Rog\u00e9rio Salgado<\/p>\n","protected":false},"excerpt":{"rendered":"

O Threads teve uma ascens\u00e3o mete\u00f3rica em seu lan\u00e7amento, mas em pouco tempo viu sua popularidade diminuir drasticamente. 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